Across the United States live casino market, from the neon-lit boulevards of Las Vegas to the rising hubs of the Midwest and East Coast, 2024 and 2025 have marked a decisive turn toward electronic table games. The transformation is not subtle—it is a sweeping reinvention of the casino floor.
In Las Vegas, Hard Rock Las Vegas, formerly known as The Mirage, is in the midst of a multiyear transition set to run from 2024 through 2027. As part of this redevelopment, the resort has integrated ETGs at the heart of its gaming strategy. The decision was driven by both efficiency and scale. With millions of tourists arriving annually, the casino needed a way to increase throughput without inflating labor costs. Blackjack and roulette terminals now line much of the reimagined floor, creating an environment where more players can participate simultaneously, all without the need for additional dealers. The shift not only reduces operational strain but also highlights how major Vegas properties are reinventing themselves for a new generation of guests.
Further north in Rockford, Illinois, the story of ETG success is written in dollars. Hard Rock Casino Rockford, which opened with great fanfare, reported nearly $100 million in revenue during 2024, a figure bolstered by its strategic investment in ETGs. Unlike traditional expansions that often require parallel staffing increases, Rockford’s ETG installations allowed the casino to accommodate peak visitor numbers seamlessly. The expansion proved to be more than just a stopgap—it positioned the property as a forward-looking model for regional casinos navigating labor pressures and fluctuating demand.
On the East Coast, the transformation continues with North Carolina’s Catawba Two Kings Casino. While still in its introductory phase, scheduled to open in March 2026, the property has already made clear where its priorities lie. ETGs, including electronic baccarat, are set to be central to its offering, designed to capture the interest of younger, tech-savvy visitors. This approach reflects lessons learned during the pandemic years, when demand for contactless and self-directed play surged. By leaning heavily into ETGs from the outset, Catawba Two Kings is positioning itself not as a traditional casino experimenting with digital formats but as a property built around them.